What started out as American Orthodontics distributor in the early 70’s, a company founded by newly graduated orthodontists under the name Saga Orthodontics, is now an engineer and orthodontist driven family company.

When Dr. Swadesh Kumar took over the company in 1976 and launching it under the name Saga Dental Supply AS, the aim was to continue promoting American Orthodontics products in Norway, and at the same time dedicating time to the invention of clinical devises for orthodontic treatment.

Over the years this has lead to the development of a wide product portfolio including our patented Mandible Locking Unit and probably the world’s largest selection of retractors for intraoral photography and bonding.

Through our core principles we aim to provide orthodontists and patients with user-friendly products for improved treatment quality – and in the long run quality of life. This mission is what drives us in providing you with quality products and services, and we hope you enjoy our effort.


  • Design. We have the know-how and technology to innovate. We develop and design ourselves and invest a lot in research and development. But not only that, we have the passion and devotion that keeps us motivated. It permeates our company in all our activities.
  • Sustainability. We focus on sustainable development. All our products are manufactured locally in our own factory in Kongsvinger, Norway. Sustainability is also a watchword when it comes to our methods. The designs are viable and user-friendly, for orthodontists as well as patients.
  • Simplicity. Our products are easy to use. The designs are simple yet sophisticated. We are a flexible company and we value a great relationship with our customers. We are easy to get a hold of and easy to deal with. Always.
  • Delivery. We always deliver. And that goes for all areas of our activity. We deliver high quality products at the best value. We keep our products in stock and offer instant delivery. We deliver a professional, personalized customer service, whenever needed.